Get Back To What You Love
Year: 2023
Role: Creative Director
Type: Awareness campaign; video, ads, landing page
Contributors: Nick Graham (CD), Jessie Rand (VC/VFX) Nicole Bergmann (GD/ID)
53.51% video view rate, which is great compared to industry standards!
Task:
Brand awareness campaign highlighting the hard-to-face reality of being a solopreneur.
Ontraport is the solution for your all-in-one business software.
Solution:
Created three campaign videos, a dedicated landing page, and both cold and retargeting ads.
Incorporated a Wes Anderson–inspired art direction throughout the campaign and launched all ads and videos during the June 2023 release of Asteroid City.
My contribution:
Define objectives, conceptualize creative ideas, and craft a compelling narrative that aligns with the company goals and messaging reflect the Ontraport identity and tone.
Guide the team in developing scripts, visuals, and storyboards to translate the concept into impactful assets.
Provide direction, feedback, and ensure collaboration between team members and external partners.
Supervise pre-production, on-set execution, and post-production to ensure the vision comes to life.
Retargeting skippable YouTube ads, with a view rate of 67.6%!
This campaign had a series of three skippable, YouTube videos. When video number two was released, it was clear that the viewers that watched video one really liked video number two, with video number one viewers view rate for video number 67.6%.
