How Ontraport Works
Year: 2019
Role: Art direction, storyboarding and video graphics
Type: Ads
Contributors: Dylan James (MD), Vincent Beck (VC, MD)
Task: Ontraport’s video skippable YouTube ads were not performing well. We decided to do redo of our how Ontraport works video, which explained all the complexities of the app in a simple video.
Solution: Clearly explain what the Ontraport software does in a minute long video, only using music and no voice overs. Theory is that the video is getting overlooked because it needs explanation.
My contributions:
Provided art direction, storyboards, and created graphics for the videographer to animate. This short form video was used as a skippable in-stream ad and played before, during, or after a video on YouTube.
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