Automation Club
Year: 2023
Role: Lead designer
Type: Brand design, web design, social content, email
Toolkit: Figma, Adobe CC, Ontraport
Collaborators: Lee Williams (CD), Jessie Rand (VC)
Background: Ontraport is an all-in-one business automation platform that helps small and medium-sized businesses grow with tools like CRM, marketing automation, and task management.
Task: Many businesses struggle to start operations quickly and efficiently. Ontraport needed a way to demonstrate how its features save time, reduce costs, and meet diverse business needs, while decreasing demo calls while increasing onboarding flow and getting into the app.
Solution: Create a mini-site and campaign to showcase Ontraport’s user-friendliness and capabilities, making it clear how the platform simplifies business processes and delivers value.
My contribution:
Logo, logo mark, color palette, and brand elements.
Research, wire-framing and high-fidelity site mockups
Creating documentation and video processes for the talent. Making sure their tone, presentation, and key talking points were introduced clearly, authentically, and adhere to brand guidelines.
Creating storyboards, thumbnails, title cards, lower-thirds, intros, and video creative direction.
Delivery emails and email graphics.
Asset templates, built into Figma and Ontraport for efficient, scalable creation in the future.
Processes, site maps, wireframing
The Automation Club was a collaborative effort that brought together site mapping, wireframing, and input and collaboration from copywriters, ad buyers, campaign builders, designers, videographers, and company talent. This comprehensive process enabled us to complete the project efficiently while breaking new ground in amplifying our social media impact.
